Published: 25/08/2022 By Lucy Goodgame
Is that the impression you want people to get when they think of your business? Probably not, but so many businesses don’t make their website the priority it should be. Perhaps you spent a great deal of money setting up your website years ago and thought that was “job done”. The truth is that a great website is never ‘finished’.
Market research carried out by Opinium has found that an astounding 81% of consumers wouldn’t contact an estate agent if their website looked dated. We all know that first impressions count, but this study highlights just how crucial it is to the success of your business to have a website that meets or exceeds expectations.
1. It ranks poorly on search engines
If you don’t regularly update your website, it will continue to fall in the search engine rankings, making you harder to find for potential customers.
Webdadi websites are optimised for search engines and are built to rank highly on Google for the search terms your customers are using, ensuring you rank above your nearest competitors and giving you the edge. Google constantly changes the way it ranks a website, so Webdadi adapts your site even after you’ve gone live to make sure you keep up with those changes.
2. It looks like you don’t really care
Consumers judge bad websites instantly and mercilessly. Your website reflects you as a brand. When you neglect something as important as your website, users will assume that you neglect other areas of your business and take their custom elsewhere.
3. Not mobile friendly
Outdated websites are more likely to break into smaller screen sizes, making navigation and content difficult for customers viewing your site from their phone or tablet. If your website is not responsive, it not only affects the end-user experience but also ranks you down in search results. This is because Google prioritizes mobile sites over desktop-only sites, making it harder for your non-mobile-friendly site to be found. Therefore, all Webdadi websites are mobile responsive as standard.
4. Easily hacked
Letting your site get old not only makes it easier for hackers to get past your security protocols, but it also affects your search engine ranking. This is because Google prioritizes secured websites with an SSL certificate over unsecured ones. Negligence with security (like an expired SSL certificate) makes customers reluctant to submit their personal information, which massively hinders lead generation.
Webdadi automatically update new functions and features to keep your website fresh and secure. Webdadi has recently updated all Atom websites to use Google's latest V3 reCAPTCHA, which gives the best protection to your website.
5. Not user friendly
According to Adobe, 39% of people will stop engaging with a website if images take too long to load. If your web pages are slow to load or your site hard to navigate, customers will simply go elsewhere.
89% of consumers state that ease of use is the most important factor when choosing between two websites. In short, if your website is slow and hard to navigate, your customers will go to your competitor’s site instead.
6. It looks like you’ve gone out of business
A study conducted by KoMarketing found that after arriving on a company's homepage, 86% of visitors want to see information about that company's products/services. If the information they find is clearly out of date or wrong, they can’t be blamed for questioning if you’re still in operation.
Outdated website layout gives your audience the idea that your business is old or neglected. They may assume that your business is slow or wonder if you have closed your doors completely. A website riddled with outdated content has been likened to the cyber equivalent of a “going out of business” sign in your window.
7. Creates more work for you
It will also mean you have to work harder to get leads. Your website is there to generate a higher number of quality visitors and effortlessly convert them into new opportunities for your estate agency. If your website is a turn off, you will be losing valuable leads.
If your business is guilty of having an outdated site, then hiring a professional website design company is the way to go. Our expertise is designing beautiful websites that can generate 4.5x more leads than Zoopla. Our software is designed to do the thinking for you, letting you know what improvements need to be made to maximise lead generation.
Hit the link below to find out how the Webdadi experts can help.